The Art of Shaving | The 4 Elements® of the Perfect Shave™

Each step is expertly crafted to achieve optimal shaving results, while transforming the shave from a chore to a prized part of the morning ritual.

  1. Prepare

    To soften the beard and provide protection

    Apply The Art of Shaving Pre-Shave Oil before shaving to provide a protective barrier and improve razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.

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  2. Lather Up!

    For a close and comfortable shave

    Next, apply The Art of Shaving Shaving Cream, formulated with glycerin for a close and comfortable shave. Use our Badger Shaving Brush to generate a rich, warm lather right on your face.

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  3. Shave

    With a good handle and proper technique

    Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.

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  4. Moisturize

    To revitalize and soothe dry skin

    After shaving, rinse with cold water and pat dry. Use The Art of Shaving After-Shave Balm, formulated with Shea butter and jojoba oil to revitalize and soothe dry skin after shaving.

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