The Art of Shaving | The 4 Elements® of the Perfect Shave™

Each step is expertly crafted to achieve optimal shaving results, while transforming the shave from a chore to a prized part of the morning ritual.
  1. Prepare

    To soften the beard and provide protection

    Apply The Art of Shaving Pre-Shave Oil before shaving to provide a protective barrier and improve razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.

    Shop all prepare products now
  2. Lather Up!

    For a close and comfortable shave

    Next, apply The Art of Shaving Shaving Cream, formulated with glycerin for a close and comfortable shave. Use our Badger Shaving Brush to generate a rich, warm lather right on your face.

    Shop all lather up! products now
  3. Shave

    With a good handle and proper technique

    Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.

    Shop shave products now
  4. Moisturize

    To revitalize and soothe dry skin

    After shaving, rinse with cold water and pat dry. Use The Art of Shaving After-Shave Balm, formulated with Shea butter and jojoba oil to revitalize and soothe dry skin after shaving.

    Shop all moisturize products