Expert Advice

Each step is expertly crafted to achieve optimal shaving results...
1. Prepare
Always shave after or during a hot shower, never before. Always use hot water while shaving. Hot water softens the beard, opens pores and cleanses the skin. Before shaving, apply The Art of Shaving Pre-Shave Oil to protect the skin and to soften the beard.
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2. Lather Up!
Use The Art of Shaving glycerin-based Shaving Cream or Shaving Soap for a close and comfortable shave. For best results, use The Art of Shaving Shaving Brush made of badger hair. It helps generate a warm and rich lather, and softens the beard from the face.
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3. Shave
Always shave with the grain first, i.e. in the direction the hair grows. Shaving against the grain first can cause ingrown hairs and razor burn. For an even closer shave, re-lather and shave lightly across or against the grain. Check to see whether the hair on your neck grows in the same direction as the hair on your face. If it doesn't make sure you adjust accordingly to shave with the grain.
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4. Moisturize
After shaving, apply The Art of Shaving alcohol-free, moisturizing After-Shave Balm or After-Shave Gel to refresh the skin.
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