Ask the Experts

The 4 Elements of the Perfect Shave

An innovative path to the Perfect Shave experience

Each step is expertly crafted to achieve optimal shaving results, while transforming the shave from a chore to a prized part of the morning ritual.

1 | PREPARE

Our Pre-Shave Oil provides a protective barrier and improves razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.

SHOP ALL PREPARE PRODUCTS

2 | LATHER UP!

Next, apply The Art of Shaving Shaving Cream, formulated with glycerin for a close and comfortable shave. Use our Badger Shaving Brush to generate a rich, warm lather right on your face.

SHOP ALL LATHER UP! PRODUCTS

3 | SHAVE

Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.

SHOP ALL SHAVE PRODUCTS

4 | MOISTURIZE

After shaving, rinse with cold water and pat dry. Use The Art of Shaving After-Shave Balm, formulated with Shea butter and jojoba oil to revitalize and soothe dry skin after shaving.

SHOP ALL MOISTURIZE PRODUCTS

Play Video
View The 4 Elements of the Perfect Shave® in action!