The first “laboratory” was a tiny kitchen in their New York City apartment.

Morning after morning, Myriam Zaoui had watched her husband, Eric Malka, suffer discomfort when shaving his sensitive skin. She knew that during shaving a thin layer of skin is removed which leaves the skin more vulnerable to harsh ingredients. Synthetic fragrances, for example, are a principal cause of skin irritation. As a Certified Aromatherapist, Myriam went to their kitchen and, using her extensive knowledge of essential oils and natural product formulation, created a new concept in shaving aids for Eric. She selected only mild, natural ingredients, free of all harsh, man-made chemicals. Overnight, shaving became a new, pleasant experience for Eric.

This inspired the young couple to found The Art of Shaving, a company dedicated to men’s shaving and skin care products of the highest quality, based on the distinctive principles of aromatherapy and pure, mild, natural ingredients.

Today, Myriam’s domain is the company’s state-of-the-art laboratory where she personally formulates all products.

“I want to keep close control over purity and quality,” she says, because I’m committed to creating products that promote health and wellbeing.”

She has never used artificial chemicals because she knows that any product applied to the skin is absorbed into your body and can affect overall health. In fact, six thousand years ago the art of aromatherapy was practiced as an alternative medicine, using essential oils to help treat physical or psychological ailments and to restore a general sense of well-being.

What are essential oils? They are pure, highly concentrated essences extracted from plants, flowers, leaves, roots, woods, barks

and fruits. They are 100% natural, and each essential oil has its own healing property and distinctive scent. Despite the name, essential oils are not oily—they evaporate almost immediately upon contact with the skin.

Every man who shaves with a blade can enjoy the special benefits of aromatherapy. Bringing together the best of nature and technology, The Art of Shaving products treat and nourish a man’s sensitive skin, promoting health while providing a close, comfortable shave—with razor burn and ingrown hairs avoided, nicks and cuts prevented and healed.

Myriam and Eric invite you to upgrade your shaving ritual and—day after day—experience the benefits of The Perfect Shave™.