Indulge your senses with Oud essence. Dark and rich, this instantly recognizable aroma brings sophisticated luxury to your morning routine. The Oud Essence Shaving Cream generates a rich and foamy lather that helps protect the skin from irritation by improving razor glide. Our shaving cream softens the beard for a close and comfortable shave while hydrating your hair for shaving and leaves your skin feeling smooth. It can be used with or without a shaving brush.
Homage to a 5000 year old tradition, our Oud Collection uses a distinct proprietary blend inspired by our Oud Suede Cologne Intense conjuring the rare, distinct aromas steeped in Middle Eastern culture. As the final step in The 4 Elements of the Perfect Shave®, the Oud After-Shave Balm is an essential part in achieving The Perfect Shave. Formulated with moisturizers, the highest quality botanical ingredients and pure essential oils and extracts, After-Shave Balm helps replenish moisture to soothe dry skin after shaving.
Initiative Citrus Beard Balm is an all-natural dry beard oil housed in a stainless steel tin that is great for traveling. A blend of lemon, lime, and bergamot are perfectly mashed together for a bright and fresh aroma.
Initiative Citrus Blend Beard Oil is an all-natural beard oil housed in a custom-made tube that is great for traveling. A blend of lemon, lime, and bergamot are perfectly mashed together for a bright and fresh aroma.
Inspired by the exotic trappings of the Middle East’s rich, fragrant traditions; Our Oud Collection invokes an ancient heritage of distinct and alluring aromas. The Oud Essence Pre-Shave Oil helps protect against irritation and razor burn by promoting razor glide and is suitable for all beard types, including men with tough beards. It is formulated with a unique blend of botanical ingredients and Essential Oils. Pre-Shave Oil softens the beard and prepares the skin for a close and comfortable shave.
The Oud Pre-Shave Oil is the first step of the Perfect Shave®. It softens the beard and prepares the skin for a close and comfortable shave without leaving an oily residue. It is formulated with a unique blend of botanical ingredients and essential oils and is suitable for all beard types.