Experience Our After-Shave Balm
Replenishes moisture to soothe dry skin after shaving
An innovative path to the Perfect Shave experience
Each step is expertly crafted to achieve optimal shaving results, while transforming the shave from a chore to a prized part of the morning ritual.
1 | PREPARE
Our Pre-Shave Oil provides a protective barrier and improves razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower. SHOP ALL PREPARE PRODUCTS
2 | LATHER UP!
Next, apply The Art of Shaving Shaving Cream, formulated with glycerin for a close and comfortable shave. Use our Badger Shaving Brush to generate a rich, warm lather right on your face.
SHOP ALL LATHER UP PRODUCTS
3 | SHAVE
Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.
SHOP ALL SHAVE PRODUCTS
4 | MOISTURIZE
After shaving, rinse with cold water and pat dry. Use The Art of Shaving After-Shave Balm, formulated with Shea butter and jojoba oil to revitalize and soothe dry skin after shaving.
SHOP ALL MOISTURIZE PRODUCTS
View The 4 Elements of the Perfect Shave® in action below