The Art of Shaving Pre-Shave Gel is the first step the first step in The 4 Elements of The Perfect Shave™. This hybrid Pre-Shave Gel was specially formulated for use with our Power Brush. The hydrating gel creates a thin layer of protection on your face and neck. Contains emollients to increase glide, and help reduce tug and pull during your shave. Activated by the Power Brush, the white gel turns clear while preparing the beard hair. Use for 1-2 minutes over face and neck for optimal results.