The Art of Shaving wasn't conceived in a sterile lab, but in a New York City apartment steeped in the vibrant, can-do energy that pulses through the city. A husband and wife team, frustrated by a the daily toll shaving exacted from men's skin, asked a question: In a city where anything is possible, why can't men enjoy shaving? Together, they crafted a pure, simple, skin-friendly shaving regimen that eliminated razor burn, irritation, nicks, cuts, ingrown hairs and all the tolls men endure to be clean shaven. Together, they took shaving from daily grind and transformed it into a exquisite daily ritual men look forward to.

Our NYC Edition bundles are an homage to city that inspired a revolution in men's shave care. Each NYC Edition bundle is themed intimate and inspiring location known to innovators and dreamers.

Enjoy a More Comfortable Shave: Experience a luxurious, spa-like feeling every time you shave. Our rich lather and aromatic scents create a relaxing and enjoyable shaving ritual. 

Elevate Your Shaving Routine: Our curated bundles provide everything you need for a complete shave experience, eliminating the guesswork and ensuring you have the right products for optimal results. 

Invest in Long-Term Skin Health: A consistent, irritation-free shaving routine with high-quality products like ours can contribute to healthier, smoother skin over time. 

Razor burn, nicks, cuts, dryness, redness and irritation. We’ve been there, and we wanted better. Our mission: bring men a shaving experience they enjoy, not endure. Our 4 Elements of the Perfect Shave were designed not only to protect your skin from the crucible of the blade, but also to nourish and invigorate it. We’ve combined the finest botanicals with 26 years of barbering wisdom to deliver a shave that is simply perfect from pre-shave prep to smooth soothing finish.