IN 1996,
WE CREATED

the ultimate male grooming experience

Timeless grooming customs transformed into a new tradition.

Humble Roots in the Big City

Our mission to revolutionize male grooming began with a single shop in New York.

It ALL began WITH

Pre-Shave Oil

By passionately crafting quality products with essential oils & botanical ingredients, we created a solution to everyday shaving problems.

PREPARE

LATHER UP!

SHAVE

MOISTURIZE

AND GREW INTO THE

4 ELEMENTS OF THE PERFECT SHAVE™

We crafted a complete shaving ritual, formulating each element to provide a close and comfortable shave while promoting healthy looking skin.

Essential Oils: Our Essential Ingredient

We scoured the world for the finest botanical ingredients to enhance your shave. Why would you put anything else on your face?

Our Specialty? Specialties.

Every store is a full house of expertly crafted specialty razors. We've set the trend in straight and safety razors, and pushed cartridge handles to new heights.

Take a Seat
at America's
#1 Barber Spa

From the start, our Master Barbers were the experts to seek out for an exceptional shave experience.

We're on a Mission to Shave the World

Online, in-store, across the US and abroad; we're determined to bring better grooming to men everywhere.

NOW IT’S YOUR TIME TO SHINE

Explore our full assortment of award-winning grooming products.